Demna, Gucci and Balenciaga

Gucci Names Balenciaga’s Demna New Artistic Director in Bid to Revamp Brand
Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.
Gucci names Demna new aristic director, as he moves from Kering sister brand Balenciaga
Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.
Demna OUT at Balenciaga, IN at Gucci
The Georgian designer, known for retro-glamour and satirical motifs, has departed after nearly a decade at the brand.
Upon his exit from Balenciaga, Demna is stepping into Gucci as artistic director
Italian luxury brand Gucci has appointed Georgian designer Demna as its artistic director, owner Kering said, as it tries to revitalise its struggling flagship label and stop a slide in sales.
Provocative Designer Demna to Lead Gucci
Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.
Luxury Analysts Are Lukewarm on Demna at Gucci
PARIS– Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining business, but they seem lukewarm on the choice of Demna, who made Balenciaga a byword for underground,
Demna 'truly excited' to be named artistic director of Gucci
Demna has been tapped as the new artistic director of Gucci. On Thursday, a representative for parent company Kering announced that the Georgian designer, born Demna Gvasalia, would be leaving his post at Balenciaga and moving to the Italian fashion house.
Demna Is Leaving Balenciaga to Take Top Job at Gucci
The creative director is slated to replace Sabato De Sarno, whose time at the brand was largely seen as a miss.
Demna Is the New Designer at Gucci
The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.
Kering’s shares tumble 10% as investors agonize over Gucci’s new artistic director. But the ‘iconoclast’ might be what the brand needs
Demna has a strong viewpoint ... which is the secret sauce for a brand like Gucci,” Bernstein SG analyst Luca Solca said.
As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue
At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...
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Balenciaga gives Puma’s Speedcat a high fashion makeover
Puma and Balenciaga give fans a preview into their latest sneaker design The post Balenciaga gives Puma’s Speedcat a high ...
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For Fall 2025, Balenciaga Makes “Fashion That Feels Urgent”
It's easy to put a chair on the head and be like, ‘That's unwearable art,’” designer Demna said. “I just wanted to make my ...
Balenciaga Makes Wearable Clothes High-Fashion
If you’re seeking cool clothes to add to your fall wardrobe, Balenciaga has you covered. Backstage at the brand’s winter 2025 ...
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Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
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Balenciaga Winter 2025 Is A Monochromatic Streetwear Fantasy
The brand debuts two new collaborations in a capsule that stays true to the brand’s standard for elevated basics.
Demna dials down theatrics for a more saleable vision of Balenciaga at Paris Fashion Week
Balenciaga is no stranger to spectacle, and Demna has built his reputation on turning the ordinary into the extreme. But this ...
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...