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Gucci Names Demna New Aristic Director

Associated Press News on MSN · 19h

Gucci names Demna new aristic director, as he moves from Kering sister brand Balenciaga

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

El Mundo on MSN · 6h

Goodbye to Balenciaga, Demna becomes the unexpected new creative director of Gucci

The name of Maria Grazia Chiuri, the creative director of Dior, was highly anticipated, but the chosen one to lead Gucci has been Demna, the man who revolutionized Balenciaga. The fashion game continues.

The Wall Street Journal on MSN · 23h

Gucci Names Balenciaga’s Demna New Artistic Director in Bid to Revamp Brand

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Demna, Gucci

British GQ · 7h

Balenciaga's disruptor-in-chief Demna is going to Gucci

Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of fevered speculation over the future of Italy's largest luxury house, which has been on a high-stakes hunt for a new designer to reverse falling sales since parting ways with Sabato De Sarno in February.

What We Want (And Don't Want) to See From Demna's Gucci

Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic Director. He will begin his tenure in July of this year, and present his first collection in September. Demna is Gucci’s first “celebrity” designer in the brand’s 100-plus-year history.

Hypebeast · 19h

Can Demna Be Gucci's Hero?

Balenciaga’s provocateur is next in line to lead Kering’s cash cow. Can he bring Italy's largest luxury fashion label back to its former glory?

Vogue Business1d

It’s Demna at Gucci! Fashion’s master maverick will helm Italy’s largest luxury house

The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...

Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?

Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...

1d

Gucci Makes Bold Choice for New Designer

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...

7h

On the Podcast: The Appointment of Demna Ushers in a New Era for Gucci

The fashion-house reshuffling continues! Demna, the longtime creative director of Balenciaga, is set to be taking the helm at ...

Demna's Bold Appointment: Can Gucci's New Visionary Reignite Its Timeless Appeal?

Kering's decision to appoint Balenciaga designer Demna as Gucci's chief designer saw a $3 billion loss in stock value.

23hon MSN

He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci

Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...

8hon MSN

Luxury Analysts Are Lukewarm on Demna at Gucci

A Georgian designer who logged 10 years at Balenciaga, Demna succeeds Sabato De Sarno, who exited Gucci in early February ...

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