Ford's chief executive has announced the company will unveil what he describes as a "Model T moment" for the automotive giant later this month. Jim Farley revealed during a Wednesday earnings call that the presentation will showcase plans for a revolutionary electric vehicle alongside an entirely new platform at an event in Kentucky on Monday,

"This is a Model T moment for us at Ford, a chance to bring a new family of vehicles to the world that offer incredible technology, efficiency, space, and features,” Farley said. The original Model T is one of the early vehicles that pioneered mass-produced,

Ford announces breakthrough low-cost EV platform details August 11, 2025. New Kentucky-built vehicles use cheaper LFP batteries, targeting compact SUVs and pickup trucks under $35,000 to compete with Chinese EVs and capture mainstream market.