Portland's WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city's previous team that played from 2000 to 2002.

The arrival of interim president Clare Hamill gives the franchise credibility that it previously lacked, but the real question is what comes next.

But 85% of the league’s players aren’t chosen as All-Stars—and despite the growing sponsorship opportunities in women’s sports, many players still must figure out what comes after their professional careers. Rasheeda Clark is a former WNBA player who has found excellence off the court, in a very different field: fast-food franchising.