A 2020 prototype of the so-called “Apple Car” was dubbed “the Bread Loaf” for its looks, according to a Bloomberg report on Wednesday.. In a deep dive into the costly project, which Apple ...

Apple employees called the design of their first electric vehicle the "Bread Loaf," per Bloomberg. The minivan was tested in 2020 by executives as part of Apple's secret "Project Titan." CEO Tim ...

Apple Car's Decade of Development and 'Failure' Detailed in New Report. Wednesday March 6, ... The design was referred to within Apple, not always affectionately, as the Bread Loaf.

How Apple Sank About $1 Billion a Year Into a Car It Never Built. ... The design was referred to within Apple, not always affectionately, as the Bread Loaf.

The initial concept for the Apple Car was created by the company's iconic designer, Jony Ive, who left Apple in 2019. That Apple Car design was dubbed the "Bread Loaf" internally at the company.

Apple's car team cycled through several designs, but the "Bread Loaf" was actually tested by CEO Tim Cook and other Apple executives, per Bloomberg. Home Notifications Newsletters Next Share.

Apple employees called the design of their first electric vehicle the "Bread Loaf," per Bloomberg. The minivan was tested in 2020 by executives as part of Apple's secret "Project Titan." CEO Tim Cook ...