Apple is abandoning its decade-long effort to build an electric car in favor of ramping up efforts on its generative AI projects, according to people familiar with the matter.

This effectively means the end of the Apple Car or "Project Titan" as it was called internally. Any hardware engineers or vehicle designers might be shifted to other Apple departments as well, but ...

Apple Inc. has reportedly canceled Project Titan, a long-running internal initiative through which it hoped to develop an electric car. Bloomberg reported the decision today, citing an internal memo.

In other words, Apple went "break" with Project Titan, not "make." From 2024's vantage point, it's hard to fathom just how big a deal the Apple Car was a decade earlier.

Apple's "Project Titan" autonomous car effort is years in the making and has faced numerous delays and pivots. An Apple car was initially rumored to come out in 2021, with speculation surrounding ...

Apple announced to its employees earlier this week that the long-running Apple Car project — Project Titan — is no more. The news isn’t exactly a surprise, given that the last few years have ...

Valued 2.82 trillion dollars, the second-largest company in the world by market capitalization has reportedly canceled Project Titan. Better known as the Apple Car, said venture dates back to 2014.

Apple’s Project Titan has been the subject of rumors since at least the mid-2010s. The company has spent hundreds of millions of dollars on the initiative.

Apple (Nasdaq: AAPL) recently announced the shuttering of ‘Project Titan’, the not-so-secret Apple car project pursued for the last decade. At the time the project was closed the team numbered ...

This closes a long and storied chapter in The Big Book of Things We Have Argued About. Over the years, a lot of people said Apple would never be able to make a car; in effect, “The PC guys are ...

This week’s decision by Apple Computer to abandon its pursuit of building an automobile — we'll never know if it was to be named “iCar” — is certain to spur a ...