Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

As we said, Apple commands such strong loyalty not because its products are objectively better. It is because the company ...

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

With Samsung’s shipments declining by an estimated 50 million and Apple’s growing by 20 million, the gap between the two smartphone giants could reach around 40 million units by 2029 and expand to ...