DJI has announced its first 360 camera, the Osmo 360, promising to elevate industry standards and offer greater flexibility for creators.

The DJI Osmo Pocket 3 is a strange camera because it’s a camera built into a gimbal. That gives the camera an odd stick-like shape rather than the typical rectangle. But, that’s also the reason why the Pocket 3 is so good – and why I want one.

The Osmo 360 is another blow struck in the ongoing tussle between DJI and its rival, Insta360. The two rival Chinese imaging firms have been vying for supremacy in the action cameras arena for some time now. Insta360, though, has long been the dominant name in 360-degree cameras and technology, while DJI has been the market leader in drones.