Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

With the XK being more of a grand tourer you could argue that Jag hadn't made a true sports car since the original XK was axed in 1961. If you were in Jaguar's shoes and planning to release your ...

Porsche have developed a product lineup strategy that transformed a niche sports car manufacturer once on the verge of bankruptcy into a global premium brand powerhouse. We believe Jaguar would be ...

Jaguar, the British automotive icon featured alongside Aston Martin as the car of choice for James Bond, has recently garnered criticism for a bizarre ad with the tagline “Copy Nothing.” The ad ...

For hardcore sports car enthusiasts, only a stick-shift will do. Automatic gearboxes are all well and good – Jaguar’s latest ...

The third Jaguar to be based on JEA is likely to be a two-door sports car in coupe and convertible format. Gerry McGovern says the Jaguar Type 00 is not a car that “desires to be loved by everyone”.

The Jaguar XJ-S at 50, a special Mercedes-Benz 300SL Gullwing, a fabulous Riley and more star in the February 2025 Classic & ...

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a curved geometric 'J' badge.