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"That will probably go down as the worst rebrand in history": Netizens react as Jaguar CEO steps down months after rebrand fiascoJaguar Land Rover CEO Adrian Mardell is stepping down from the position after more than three decades with the company. Citing a statement by a JLR spokesperson, Autocar on Thursday, July 31, 2025, ...
Jaguar Land Rover’s CEO, Adrian Mardell, is leaving the company after almost three years at the helm and a 35-year stint in various roles, Autocar revealed.
The new Jaguar will debut on December 2 at a special event during Miami Art Week. Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
THE JAGUAR Land Rover boss behind the iconic car brand’s “woke” rebrand is set to quit. Adrian Mardell, 64, who faced heavy backlash over the “Barbie” pink marketing ...
Jaguar should probably stick with its new direction for now, if only because backtracking would fortify the impression it doesn't have any idea what it's doing. And the old Jaguar clearly wasn't ...
As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos for the Jaguar name.Or rather, the J a G U a r brand.Font aside, ...
Jaguar has a new brand identity. This includes a new logo and several design elements. The first all-new Jaguar EVs will debut in 2026. But that’s not all. Now, Jaguar has revealed its new ...
JAGUAR Land Rover have revealed a new Range Rover logo just months after backlash over their “woke” rebrand. The new emblem ...
Jaguar execs decided a fresh direction was needed, and a traditional large luxury sedan grafted to a Range Rover EV platform ...
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