“There are micro-economies that live on this event,” says Gigi Burris, who runs her millinery atelier in New York City. Last year, she made the hat worn by social media A-lister Alix Earle.

Gabe Gordon wears many hats. He is a designer, of course—the creative director of his eponymous brand showing at New York Fashion week for the first time on February 6.

A visitor walking into Meshugenah Hats just off Depot Square in Peterborough is greeted with a display of hats, pillow, bags ...

The hats range in price from $35.99 to $47.99, depending on the fit, and they are available for 30 teams in the MLB, including the New York Mets and Los Angeles Dodgers.

And not just one American designer but, for the hat, Eric Javits, a New York milliner, and, for the coat, the New York designer Adam Lippes (whose work she and Jill Biden had previously worn).