I turned to energy drinks like Celsius. The brand, which launched in 2004, struggled to gain traction at first, but is now the third-largest energy-drink brand behind Red Bull and Monster.

expands into sports. In case you haven’t noticed lately, which would be hard to do, Celsius has skyrocketed in popularity in the energy drink space. While Red Bull and Monster still drive about ...

He highlighted that Red Bull’s dollar market share fell to 35.0% in 2023 from 36.9% in 2022, with most of the share losses going to Celsius, which saw its own share leap from 5.3% to 10.1%.