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It built a cult following with canned water. Now it's targeting the $23 billion energy drink market with a surprising new strategy.
“Celsius is a functional energy drink created for active lifestyles -- providing energy to support active individuals in their daily routines,” Celsius CMO Kyle Watson said in a statement.
“Celsius is a functional energy drink created for active lifestyles -- providing energy to support active individuals in their daily routines,” Celsius CMO Kyle Watson said in a statement.
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