The Oscars is not just a TV event for the company working to sell the commercials that support it. With the annual awards show slated to stream live on Hulu for the first time, alongside its regular broadcast on ABC,

2025 will also mark the first international sponsorship of the Oscars on Disney+ with advertiser Christian Dior Parfum.

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million and $2.

We reported that Disney Plus was tipped to add sports content in 2025 at the beginning of the month. Now, we know when the first sports streaming show is coming to the streaming service.

ESPN is launching a new daily SportsCenter show called SC+ on Monday, March 3, exclusively on Disney+. Described as a “fast-paced update” that will highlight each day’s top sports moments, stories, insights and exclusive commentary in a concise and streamlined format.

Disney's decision to integrate ESPN Plus content into Disney Plus via a content tile boosted its overall share of streaming sports during Q1, according to Gracenote. This article, Gracenote: Disney Plus grows streaming sports share during Q1,