One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.

The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week.

Apple could abandon its traditional fall launch and spread out its releases over several months, a risky bet that could reshape the smartphone market. Staggered launch strategy According to supply chain leaks,