Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are ...

I recently made homemade bread, and it reminded me that even in something that can be as complex as baking there's room to simplify. It was an easy recipe requiring basic ingredients, and it gave me a ...

My teenage daughter has her first boyfriend. Life is in vivid 4K color with Katy Perry blasting "Firework" in surround sound for her right now. I, on the other hand, find myself longing for the days ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...