Today, the Canadian pop star dropped the first collection from the mysterious label he’s been teasing since 2023. Here’s everything we know so far.

Justin Bieber’s long-awaited fashion brand SKYLRK has officially launched, and so has the backlash, specifically surrounding the prices.

For months, the singer and his wife, Hailey Bieber, have been teasing the new fashion brand. Now, it's finally here

Justin Bieber has been teasing the launch of his new fashion brand, Skylrk. Though the pop star is no stranger to debuting his own clothing label—he co-launched his former venture, Drew House, in 2018—his latest passion project has been kept more of a mystery.

Bieber officially announced on Thursday, July 10 that the Skylrk website was officially active with its first line of products. The website includes four different categories of products: eyewear, headwear, apparel, and footwear.

Hailey Bieber soaked up the sun in her husband Justin Bieber's clothing line, SKYLRK, and custom Pucci as she celebrated Rhode's new lemon lip peptide in Majorca.

The Biebers were spotted at dinner in Majorca, Spain. Justin and Hailey were seen enjoying themselves, with the singer making funny faces at his wife, while she had her arms around him