The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier this year.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

With the last rebrand, you had to hunt down a whole new app to install. This time, the change is slipping in almost unnoticed.

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with just plain “Max.”

HBO Max just pulled the plug on its crime drama series that earned stellar reviews from critics on Rotten Tomatoes. Duster, which reunited Lost creator and producer J.J. Abrams and star Josh Holloway,

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.