Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

Auburn Athletics announced a five-year partnership with YellaWood on Wednesday afternoon. As part of the agreement, ‘Pat Dye Field’ will be displayed on the 25-yard lines at Jordan-Hare Stadium. The ...

SEC programs have started partnering with large corporations, but one school is adding a sponsor that also aims to honor ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

NASCAR fans are in for another thrilling weekend of stock car racing at the Talladega Superspeedway as the venue hosts the 31st race of the 2024 season, the YellaWood 500, on Sunday, October 6.

YellaWood 500 marks the 31st race of the 2022 NASCAR Cup Series season and the fifth race of the NASCAR playoffs. The green flag is set to drop on Sunday, October 2, at 2:00 pm ET at Talladega ...

The YellaWood 500 hasn't featured back-to-back winners since Joey Logano won in 2015 and 2016, and he's one of just 10 drivers to have won more than once.