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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Adopt will become a part of Publicis Connected Media as part of the acquisition.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Rick Orrick of Work Editorial is Editor of the Year at the 2025 Creativity Awards.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

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