Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in ...

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen ...

Articles written by Abhinay Kumar Singh ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Articles written by Maneesh Chaturvedi ...