These tools can show how often your brand is cited across GenAI platforms like ChatGPT, Perplexity, and Google’s AI Overview.

I'm delighted to unveil an exciting new line-up of masterclass experts for the upcoming PRmoment Leaders semester starting on ...

When it comes to working for an agency or in-house, over two thirds (67%) show a preference for in-house roles, as agency ...

So, as this column takes a short summer break as of next week, here are a few titles currently on my TBR (to be read) pile ...

Over the past couple of years, many large companies have had to become more cautious about what they say around their sustainability ...

Agentic AI web browsers have arrived Huge news. One of the biggest threats to Google’s search dominance might’ve just landed: AI-powered browsers.

I was reticent to have an agency TikTok account. A test-and-learn culture Having an agency profile was new, so the team has ...

A study from MuckRack this week announced that AI prioritises genuine journalism in its search results rather than sponsored content and that ...

In the fifth episode of the season, Dean Connelly, founder of Latte Recruitment is joined by Nyree Ambarchian, co-founder at Jack and Grace and Ella McWilliam, co-founder and CEO at Full Fat to ...