A 2020 prototype of the so-called “Apple Car” was dubbed “the Bread Loaf” for its looks, according to a Bloomberg report on Wednesday.

Apple employees working on the tech giant's first electric car built a prototype in 2020 that they called the "Bread Loaf," a name that was at times used disparagingly.

Project Titan, as Apple called it, cost the tech company about $1 billion a year, sources told Bloomberg, but it never reached the point where any full-scale prototypes were tested on public roads.