Valued 2.82 trillion dollars, the second-largest company in the world by market capitalization has reportedly canceled Project Titan. Better known as the Apple Car, said venture dates back to 2014.

In 2014, the first information about Apple's secret "Project Titan" appeared, with some claiming that Apple already signed up more than 1,000 engineers and experts to advance its car project.

This effectively means the end of the Apple Car or "Project Titan" as it was called internally. Any hardware engineers or vehicle designers might be shifted to other Apple departments as well, but ...

Apple Inc. has reportedly canceled Project Titan, a long-running internal initiative through which it hoped to develop an electric car. Bloomberg reported the decision today, citing an internal memo.

Apple’s long-rumored car project, known internally as Project Titan, has officially been scrapped after a decade of development and an estimated $10 billion in spending. Despite hiring thousands of ...

Apple announced to its employees earlier this week that the long-running Apple Car project — Project Titan — is no more. The news isn’t exactly a surprise, given that the last few years have ...

Apple wants to save the environment – making a car would do the opposite Image source: Apple Inc. Apple has an ambitious plan to be carbon-neutral by 2030.

Apple is abandoning its decade-long effort to build an electric car in favor of ramping up efforts on its generative AI projects, according to people familiar with the matter.

"Our adversaries are arming themselves with emerging technologies at a rapid industrial scale," says CEO Dimitrios Kottas.

In his latest Power On newsletter, Bloomberg’s Mark Gurman suggests the Apple Car could still be coming later this decade. The Project Titan has suffered from several drawbacks over the past years.

This week’s decision by Apple Computer to abandon its pursuit of building an automobile — we'll never know if it was to be named “iCar” — is certain to spur a ...