A pre-workout powder based off of Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.

C4 Energy, launched in 2014, initially targeted gym-goers but expanded to the mass market in 2018, achieving significant ...

As the energy drink market grows, so do concerns about what’s actually in them and what they might be doing to our bodies ...

Travis Kelce reacted after a fan got a pin-up style tattoo of him riding an energy drink can on the July 2 episode of his 'New Heights' podcast. After getting the unique body art, the fan was ...

Online orders for Phorm Energy have been shipping since last month, ahead of a full retail rollout. The new energy drink from 1st Phorm is distributed by Anheuser-Busch InBev (BUD). The first batch of ...

USC Trojans junior running back Waymond Jordan has signed a Name, Image, and Likeness (NIL) deal with Niagara Water. This deal comes a month after the new Trojans back inked a deal with C4 Energy ...

Ohio officer Nick Jones won Accelerator Energy's contest with his Travis Kelce tattoo and received 25 packages of the energy drink and a signed jersey as his prize.

India-West News Desk FARMINGTON HILLS, MI – Manoj Bhargava, billionaire founder of 5-Hour Energy, transitioned from monkhood in India to a life of staggering wealth and philanthropy.

Travis Kelce Reacts After a Fan Gets a Pin-Up Tattoo of Him Riding an Energy Drink Can The fan got a signed jersey and 25 cases of the energy drink after getting the body art ...

Earlier this year, Bloom moved its California headquarters to Austin after Bloom sold about 30% of the company in a $90 million deal led by Austin-based Nutrabolt behind C4 Energy drinks.

Philadelphia Eagles' Saquon Barkley shared what makes his and fiancée Anna Congdon's relationship work in an exclusive interview with E! News about his C4 energy partnership.