Celsius had “admired that brand for many years” and liked that it was going after a growing segment within the energy drink market, Chief Executive Officer John Fieldly said at a conference.

Energy drinks aren't usually associated with health ... Other flavors include orange, green apple cherry, grape rush, and wild berry. Celsius also offers products specifically designed for ...

The energy drink market is growing rapidly, and two companies are powering the surge — Celsius Holdings, Inc. CELH and Monster Beverage Corporation MNST. Celsius, known for its health-forward, fitness ...