One of the best-known characters in modern advertising is returning to work. Actor Paul Marcarelli played a “Test Man” for ...

The first Super Bowl FanFest in Pittsburgh, a free event, is at capacity. Verizon is bringing a Super Bowl LIX experience to ...

Johnson, who's played for 14 teams, says he's "done with all that" and is "switching to Straight Talk for good." ...

Welcome to the latest edition of “Sector Spotlight,” where The Fly looks at a new industry every week and highlights its happenings. Invest ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

While Verizon serves as the official 5G network of the NFL and will host events at the ... with a 30-second ad going for a minimum $7 million. This year, Englewood Cliffs-headquartered Unilever ...

Beyoncé is taking "Cowboy Carter" on the road for 2025. The singer announced an accompanying tour to her country album on ...

The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

Beyoncé is taking "Cowboy Carter" on the road for 2025. The singer announced an accompanying tour to her country album on ...

Fox is using the Big Game to raise awareness of its free streaming service.

Subscribers in the US, Canada, Argentina and Portugal will pay more to stream with or without ads, the media giant shared ...

As the Super Bowl's unofficial corporate party scene has grown to epic proportions, host cities like New Orleans look to ...