Sure, his name is Ice Cube but, when it comes to his career, the man is on fire! From music to film and other business<a ...

BIG3 granted Detroit a franchise, and the city is ready. The Amplifiers will make its debut Sunday, July 20, at Little ...

The Ice Cube-helmed 3-on-3 basketball league, BIG3 will rely on STARTER to create uniforms, gear, and warmups for the teams ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three ...

Amplifiers coach George Gervin talks with us about the upcoming league and the excitement of having three-on-three basketball ...

The Chicago Triplets tip off the season on June 14 at the Allstate Arena. Rapper and cofounder of Big3 Basketball, Ice Cube, joined CBS News Chicago.

The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a ...

Retro athletic-wear label Starter signed a deal with the Big3 to produce on-court uniforms, sideline gear, warmups and fan ...

Today, the BIG3, the premier global 3-on-3 basketball league, and STARTER, the iconic sports apparel brand, have announced a groundbreaking partnership that will redefine the look and feel of 3-on-3 ...

Hall of Famer Shaquille O'Neal and soon-to-be Hall of Famer Dwight Howard may be on good terms now, but it wasn't that long ago that the two were in the midst of a bitter feud.