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Cloudflare is launching a new marketplace that reimagines the relationship between publishers and AI companies.

The company will also introduce a "pay-per-crawl" system to give users more fine-grained control over how AI companies can access their sites.

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.

Cloudflare reshapes the AI landscape by blocking Big Tech AI bot crawlers by default, allowing websites to demand payment for content access.

Cloudflare will block AI bots from crawling websites by default for new customers, and broker pay-per-crawl deals between its customers and bot operators.

The age of the AI scraping free-for-all may be coming to an end. At least if Cloudflare gets its way.