Fanatics Collectibles has signed a multi-year partnership with seven-time Formula 1 World Champion Lewis Hamilton, who began the new season with Ferrari after 12 years with Mercedes.

Lewis Hamilton setback as Ferrari SF-25 ‘crisis’ scenario uncovered – report. F1 news: Lewis Hamilton signs new multi-year deal with Fanatics. Fresh off the back

Lewis Hamilton has played his cards right, with the Ferrari driver signing a multi-year partnership with collectibles giant Fanatics. Hamilton brought areas of London to a standstill on Friday as fans queued from 4am to catch a glimpse of the most successful Formula 1 driver of all time as he opened the Fanatics flagship store on Regent Street.