Gucci sales plunged as shoppers turned away from Kering’s largest brand that’s undergoing a second design revamp in three years.

Gucci owner Kering , reported on Tuesday a 15% drop in quarterly revenues, falling short of market expectations, with its finance chief flagging further price hikes in the United States to counter tariffs.

Gucci sales, which make up nearly half of total group revenues, plunged 25% over the quarter to 1.46 billion euros.