Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

Since 1971, Indiana football has referred to its home venue as Memorial Stadium. That will change somewhat this year. On Thursday, IndyStar‘s Zach Osterman reported Indiana is entering into a ...

SEC programs have started partnering with large corporations, but one school is adding a sponsor that also aims to honor ...

Auburn says fans will see the new on-field logo for the first time during the Tigers’ first home game Saturday, Sep. 6 vs. Ball State.

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...