Alabama quarterback Ty Simpson signs a new NIL deal after receiving word on the starting role ahead of the 2025 college ...

When Deion Sanders came to Boulder, he promised to bring more than football success. He promised to make Colorado matter ...

Nebraska outside hitter Harper Murray has signed a name, image and likeness deal with Adidas, the German apparel company ...

Prep athletes can now profit from their name, image, and likeness in most states, just like college stars. Is it the best thing to ever happen to high school sports—or the worst?

Adidas announced on Wednesday that it signed outside hitter Harper Murray to a Name, Image, and Likeness (NIL) deal.

President Donald Trump has shown strong interest in the case of the Name, Image, and Likeness (NIL) model in college sports, cautioning that players in high-ranking colleges may re ...

While City Fans 210 and 210 Inspired remain integral parts of UTSA's NIL operations, the Roadrunners have moved ...

The Beavers announced the hiring of Kyle Bjornstad — a former basketball player and administrator at OSU who founded the Dam Nation collective in 2022 — as the athletic department’s new general ...

College football has rapidly evolved in recent years, largely due to the transfer portal and the explosion of NIL deals—which have now reached record highs ...

Harper Murray is joining the adidas team. The official footwear and apparel partner of the Nebraska Cornhuskers rolled out multiple social media posts featuring ...

Ty Simpson has inked his first NIL deal since being named the Alabama starting quarterback. The redshirt junior has partnered with the global fashion and lifestyle brand Hugo Boss for the 2025 season.

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...