TikTok and Visa partner to support SMBs in UAE, equipping them with tools, resources, and incentives to help them thrive.

Xplore’s Rehman shares how the agency model is changing—from siloed, process-heavy structures to more agile, intent-driven ...

Furtado is responsible for shaping and executing an integrated communications strategy across the Gulf region in her new role ...

Liyanage brings a creative edge to brand positioning, strategic planning and innovative storytelling within the luxury ...

Veolia Near & Middle East's Chaoudri shares how brands can cut through sustainability scepticism with credible, human-focused ...

Edelman Middle East's Prabs Iyer writes on why the most future fit brands won’t merely mirror culture – they’ll co create it ...

For Ahmed Seddiqi campaign, Create handled film production, digital assets, in-store branding, social media, and quarterly reporting.

Socialize's rebrand to We Are Social is part of a global growth strategy that sees the agency introduce new capabilities in ...

Flywheel, the digital commerce business that was acquired by Omnicom in 2023, is expanding its footprint into the Middle East, building on the regional operations of OMG Transact. The move brings ...

Happiness Spreaders, an animated series in collaboration with content creators ALJ Sisters, marks the next Spacetoon "creator ...

Sunset Hospitality Group's Stosic on how hospitality brands can transform Instagram posts into authentic, SEO-driven, ...