For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.

The brand is also focusing on product R&D as a big business driver.

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

The first half of this decade has left publishers reeling. Here's how pubs and their ad tech partners can punch back in the years ahead.