The World Federation of Advertisers has confirmed that it's discontinuing its Global Alliance for Responsible Media initiative. In a Friday statement, the advertising group said that recent ...

The trade group World Federation of Advertisers is urging a federal judge to throw out Elon Musk's lawsuit over an alleged ad boycott, arguing that Texas courts lack jurisdiction to hear the dispute.

The World Federation of Advertisers and some of the other defendants on Wednesday separately urged Boyle to dismiss the lawsuit on the grounds that Texas lacks jurisdiction over them.

The World Federation of Advertisers, also a defendant in the lawsuit, declined to comment. The group, in Wednesday’s court filing, denied any conspiracy against X.

The suit alleges the brands partook in a World Federation of Advertisers-coordinated (WFA) boycott of X that violated antitrust laws.© Christopher Sadowski ...

Last year, X sued the World Federation of Advertisers and a group of major brands in federal court in Texas, accusing them of illegally conspiring to curtail ad spending.

The case is X Corp v World Federation of Advertisers et al, U.S. District Court for the Northern District of Texas, No. 7:24-cv-00114-K. Read more: ...

World Federation of Advertisers Diageo is often seen across the industry as a poster child for demonstrating marketing effectiveness. In 2023, it began working with a tech company called CreativeX.

Last year, following the suit, the World Federation of Advertisers discontinued GARM operations, explaining that "recent allegations that unfortunately misconstrue its purpose and activities have ...

X, formerly Twitter, sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted on Tuesday. The lawsuit, filed in federal court in Texas, took particular ...