A pre-workout powder based off of Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.

A recent study reveals that taurine, found in energy drinks, increases leukemia cell growth, prompting future treatment options to block its uptake.

The Hershey Company is turning its most popular brands into energy drinks and protein powders. C4 via CNN Newsource ...

C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.