The partnership should help C4, the fourth-best-selling energy drink brand in the United States, differentiate itself in a $21 billion market dominated by trendy up-and-comers, like Celsius and ...

A pre-workout powder based on Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst, and Popsicle for its other energy drinks.

A pre-workout powder based off of Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.

A pre-workout powder based off of Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.

A pre-workout powder based off of Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.

Ryze energy drinks have Ring Pop, Kool-Aid, and SunnyD flavors. Ghost has Sour Patch Kids, Warheads, and Swedish Fish flavors. C4 energy drinks come in Skittles and Starburst flavors.

A pre-workout powder based off of Bubble Yum gum will also be introduced. C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks.