Every generation gets the energy boost it deserves, and so we get Celsius: a Goop-ified version of Red Bull, with a “Make America Healthy Again” vibe. Between ceremonial swearing-ins ...

I turned to energy drinks like Celsius. The brand, which launched in 2004, struggled to gain traction at first, but is now the third-largest energy-drink brand behind Red Bull and Monster.

He highlighted that Red Bull’s dollar market share fell to 35.0% in 2023 from 36.9% in 2022, with most of the share losses going to Celsius, which saw its own share leap from 5.3% to 10.1%.