If you want to sign up for American Express’s Shop Small Map for this year’s Small Business Saturday (November 30, 2024), here’s everything you need to know.

Small Business Saturday — the Saturday after Thanksgiving — was created by American Express in 2010 as a way to promote shopping at locally owned stores.

With most farmers markets and vendors events canceled this year, Saturday's 'Local Love Holiday Event' served as a great way to support small businesses.