"I know a lot of companies partner with sports teams. It's not like it's new, but I would say for the (window) industry it's ...

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

Nike has agreed to an exclusive partnership with top-tier women's professional cycling team FDJ-SUEZ that begins in 2025. As ...

It refuted any suggestion that Nigeria would become a state sponsor of terrorism ... that President Emmanuel Macron presented ...

Bonner is the owner of Kobo Transport, and is also the major sponsor of Karsum United. He said he hosted a tournament called Kobo Cup in September 2024 on Karkar Island, where 40 teams from the North ...

She recounted an incident at the late Ooni of Ife’s palace, where Ige’s cap was mysteriously removed during a ceremony. “He told me, ‘In my entire political life, nobody has ever removed ...

The most valuable U.S. team sponsorship during live broadcasts in 2024 belonged to the Dodgers, according to a Nielsen year-end report. The Dodgers’ jersey patch, which features team owner Guggenheim ...

Fifty-three teams signed a total of 60 jersey sponsorship deals in 2024 across the NHL, NBA, NWSL, MLB, WNBA and MLS. The NHL led the way with 16 new team-level deals. Three brands signed multiple ...

Minister of Marine and Blue Economy, Adegboyega Oyetola, has urged Nigerians to persevere in the present economic realities in the country, describing the situation as a passing phase, after which ...

PUTRAJAYA, Dec 19 — Youth and Sports Minister Hannah Yeoh today said that the apology issued by Victor over the inverted Jalur Gemilang on Lee Zii Jia’s jersey is sufficient ... Victor is the sponsor ...

Sergio Perez’s primary sponsor Telmex has posted an apparent farewell message to Red Bull ahead of a decision on the Mexican driver’s F1 future. PlanetF1.com revealed earlier this month that ...

Despite not playing host to any road racing, December is usually a pretty busy month here at Cyclingnews thanks to the constant washing machine spin cycle of new kit, sponsor swaps, and general ...