Athleta, under Gap Inc., appoints Maggie Gauger as President and CEO, signaling a strategic shift to rejuvenate the brand.

O nly six years ago, Gap Inc was telling investors that its Athleta yoga clothing brand was on its way to becoming a $2 ...

Gap Inc. (NYSE: GAP) today announced Maggie Gauger will join the company as Global Brand President and CEO of Athleta ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month.

Gap Inc. appointed Maggie Gauger, most recently head of Nike’s North America Women’s Business, as global brand president and CEO of Athleta, effective August 1, as Chris Blakeslee steps down from the ...

For this piece, I wanted to create something that speaks to her power, her movement, and her identity,” the designer says ...

Athleta joins the growing list of brands investing in Cycora. Last October, Zara’s parent company committed to buying 70 million euros worth of the regenerated polyester.

Athleta's president and CEO, Mary Beth Laughton, is "exiting the business, effective today." Gap Inc.'s chief people officer, Sheila Peters, will leave the company at the end of the year.

Gap Inc. has named Chris Blakeslee as the new President and CEO of Athleta as of Aug. 7, 2023. Blakeslee will be tasked with driving strategic growth for the nearly $1.5 billion women’s active and ...

Gap Inc. has announced it plans to open up two Athleta stores in Canada by the end of the year. Canada is gearing up for a battle of the yoga pants with the announcement that Gap Inc. will launch ...

Gap has appointed Maggie Gauger as the global brand president and chief executive of Athleta. Gauger has worked for over 20 years with Nike, most recently as the head of its North America women's ...