BIG3 granted Detroit a franchise, and the city is ready. The Amplifiers will make its debut Sunday, July 20, at Little ...

Sure, his name is Ice Cube but, when it comes to his career, the man is on fire! From music to film and other business<a ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

"We are so pleased to welcome VICE Sports to the BIG3 media lineup," said BIG3 President Jeff Kwatinetz. "We know that our ...

The Chicago Triplets tip off the season on June 14 at the Allstate Arena. Rapper and cofounder of Big3 Basketball, Ice Cube, ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three ...

Retro athletic-wear label Starter signed a deal with the Big3 to produce on-court uniforms, sideline gear, warmups and fan ...

Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a ...

The Ball Hogs play in the BIG3, a professional 3-on-3 basketball league co-founded by entertainment mogul Ice Cube in 2017. BIG3 teams have five roster spots. Boston has three of it’s five spots ...