Sunday's slate on CBS kicks off with the league's celebrity game featuring former NFL stars Dez Bryant and OchoCinco ...

Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

Former NBA veteran Michael Beasley earned the BIG3's Most Valuable Player Award for the second successive season.

Today, the BIG3 announced that the 2025 Celebrity and Playoff Games played last weekend at the American Airlines Center in Dallas, TX, reached more than 790,000 viewers on CBS, recording the highest ...

NBA legend Shaquille O'Neal spends most of his time in Dallas during the offseason and made his way to the BIG3 playoffs on ...

Shaquille O’Neal delivered one of the funniest memories of the BIG3 playoffs when he reacted to Dwight Howard’s missed dunk.

Ice Cube has been very vocal the last few years about the NBA's disregard and lack of support for the Big3, the 3-on-3 style touring league he started in 2017 that continues to chart its own course in ...

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

To compare oneself to Dennis Rodman could be a stretch for most players in NBA history, let alone someone outside the league.

Sometimes, you just have to let Michael Beasley say what he has to say. It may not always be the best thing you've heard, but he's honest.

Former K-State All-American Michael Beasley was selected as the BIG3 Most Valuable Player in a vote by league players and ...

The BIG3 basketball league, founded by Ice Cube, holds its playoffs Sunday at the American Airlines Center. Local team Dallas ...