Ford is betting that affordability will win out with its $30,000 EV pickup and is skipping all of that fancy truck stuff that ...

Of all the parallels between the EX30 and a Tesla, the strongest similarity is one that no automaker should imitate: the mile-wide gap between what the automaker originally promised and the car it ...

For the $30,000 EV to live, these mainstream SUVs competing in some of the hottest segments must die? While the idea of an inexpensive vehicle, electric or not, is a great thing, killing an existing ...

The Blue Oval could take the truck market by storm if this innovative overlanding accessory comes to fruition.

When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a ...

Plus, China's software-defined vehicles are its key to success and GM's Cruise has a resurgence.

Industry analysts say if Ford can pull off the new manufacturing process and platform to develop less costly EVs, great. But some are skeptical.

This patent application for a newfangled roof tent includes a sketch of a nonexistent Ford pickup truck that looks awfully ...

Ford engineers have imagined a roof tent that could make camping better, and make truck-life better the rest of the time too.

Ford just revealed its promised "Model T moment ." The brand plans to unveil a midsize electric truck, which will be the ...

Ford says its breakthrough affordable EV will offer the interior space of a mid-size truck in the footprint of a Maverick.