The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...

B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

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This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Frank Cooper III, chief marketing officer of Visa, spoke about AI at Possible. (John Salangsang/Shutterstock for POSSIBLE/John Salangsang) ...

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BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...