B2B brands are launching creator marketing campaigns as LinkedIn launches new video ads.

The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...

For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer ...

This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

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NFL CMO Tim Ellis is growing the league’s fan base through marketing tactics aimed at women, children and multicultural ...

Adopt will become a part of Publicis Connected Media as part of the acquisition.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...