Mumbai: New data from the eDART-IPL 2025 report, a syndicated study by marketing research firms CrispInsight and Kadence International, points to the IPL Superfan as the real engine of brand impact.

New Delhi: In an industry that strives on bold ideas, clear positions and attention-grabbing storytelling, it is not only a point of discussion but about time it's mandated that women in ...

New Delhi: Inclusivity in digital media is no longer optional but a legal and ethical imperative. The Ministry of Information and Broadcasting has recently issued an advisory to OTT platforms ...

Mumbai: 67 French media companies have filed a lawsuit against Meta Platforms (formerly Facebook) in the Paris Business Tribunal Court. Meta is accused of engaging in unlawful business practices ...

Mumbai: Meta Platforms has announced the global expansion of advertising on its social media platform, Threads, making ads available to all eligible advertisers worldwide. Initially launched in ...

Mumbai: Quick service restaurant chain operator Devyani International on Thursday said it will acquire up to 80.72% stake in Sky Gate Hospitality, which operates brands including 'Biryani By Kilo ...

New Delhi: The Indian Premier League is the undisputed king of India’s ad jungle. Nearly two decades in, the IPL isn’t just a cricket fest—it’s a slick, full-funnel marketing beast.

New Delhi: Alphabet Inc., Google’s parent company, reported a first quarter for 2025, with advertising revenue driving significant growth. The tech giant posted total revenue of $90.23 billion ...

Mumbai: The Cannes Lions International Festival of Creativity has announced the launch of an inaugural Lions B2B Summit. Taking place on June 17 at this year’s Festival, the half-day event will ...

New Delhi: TV Today Network, the parent company of Hindi news channel Aaj Tak, has approached the Delhi High Court seeking action against ABP Network for allegedly infringing its show title ...

New Delhi: Entrepreneur Jason Kothari has returned to entertainment and created Mythik, a new entertainment company from India. Mythik’s vision is to tell Eastern mythology, history and ...

New Delhi: ClearDekho, an eyewear brand, has been acquired by the Jaipuria Group. The acquisition is a full buyout, with Jaipuria Group taking over majority ownership and aligning the exit of all ...