Michaela Weber, interim GM Europe at BigCommerce, looks at the ways retailers can tackle returns while still easing the path ...

At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and the innovation within ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity and the impact of AI on trust. Healthcare has undergone a great deal of ...

The US skincare company worked with CB/I Digital to perform a quick turnaround after losing 95% of blog traffic in 2022, using generative AI to aid content creation and ensure compliance with FDA ...