Irn-Bru has teamed up with outgoing agency Leith on two spots, involving a sobbing unicorn and the Loch Ness Monster ...

It might seem rational, but in attempting to avoid risk your work is more likely to fail, says Ragged Edge co-founder ...

This project has been selected in the Design – Brand Identity category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity If the company you work for sends out ...

This project has been selected in the Design – Packaging category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity Canned fish isn’t terribly exciting; it’s the sort ...

To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...

In-house agencies tend to start life as a production studio, typically engaged in the so-called Tier 3 work of adapting or amending existing creative assets originated by external agencies. But as ...

Vikki Ross has been writing copy for major brands for 23 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. She also regularly teaches, judges ...

A new Vintage Classics collection of Virginia Woolf’s books has been lovingly designed in homage to the first Hogarth Press editions, including the early woodcut prints by Vanessa Bell that appeared ...

Ryanair’s former head of social explains why the number of brands piggybacking on unhinged content speaks to the lack of ...

A new collection of Virginia Woolf’s books has been lovingly designed in homage to the first Hogarth Press editions, ...

Branding the fast-moving AI marketplace has become as fascinating to observe as the products themselves. Keeping pace is Twelve Labs, an AI video tool, which has revealed a new identity by ...

In 2010, four Interbrand creatives decided to launch their own agency. Frustrated with the linear working process familiar to many of the big branding companies – strategy up front, then design, with ...